Argues that heavy television viewing diminishes differences in perceptions of reality

caused by demographic and social factors. The effect of television in stabilizing and

homogenizing views within a society. (1)

(1) Glossary of communication, University of Jyväskylä

The practice of trying to influence governmental decisions. Usually done by agents

who serve interest groups. (1)

(1) Glossary of communication, University of Jyväskylä

a rate expressing the number of deaths in a given population of patients affected by a

given disease in a defined space and time. es. how many ofm cancer patient died in an

hospital in a year. often expressed in %.

People who are not aware of an existing problem. (1)

(1) Glossary of communication, University of Jyväskylä