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Home > Set It and Forget It: The One-Way Use of Social Media by Government Agencies Communicating Science

Friday, September 11, 2015 - 12:37
Source 
Scientific literature [1]
Target 
Government and Public Health [2]
Topic 
Media [3]
Tags 
media [4]
communication [5]

Lee NM, VanDyke MS. Science Communication. 2015 Aug 1;37(4):533-41.

As traditional thinking about science communication is modified to emphasize engagement with science, public relations theorizing—particularly related to dialogic communication—may contribute to science communication theory and practice. Despite calls to move beyond the deficit model, we argue that many science organizations continue to practice one-way communication and underutilize social media’s potential for dialogue. To support our argument, we provide data to illustrate how U.S. federal government science agencies use new media platforms for information dissemination rather than engagement. We call for a clearer integration of public relations theories and science communication models to inform communication best practices.

Link to full text [6]

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Action plan on Science in Society related issues in Epidemics and Total pandemics
European Commission
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 612236.

Source URL: http://www.asset-scienceinsociety.eu/resources/scientific-literature/set-it-and-forget-it-one-way-use-social-media-government-agencies

Links
[1] http://www.asset-scienceinsociety.eu/resources/scientific-literature
[2] http://www.asset-scienceinsociety.eu/target/government-and-public-health
[3] http://www.asset-scienceinsociety.eu/topic/media
[4] http://www.asset-scienceinsociety.eu/tags/media
[5] http://www.asset-scienceinsociety.eu/tags/communication
[6] http://journals.sagepub.com/action/doSearch?AllField=Set+It+and+Forget+It%3A+The+One-Way+Use+of+Social+Media+by+Government+Agencies+Communicating+Science&SeriesKey=scxb&content=articlesChapters&target=default&queryID=42%2F99861009&AfterYear=1980&BeforeYear=2015