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Glossary

Prophylactic measures

Measures to defend against or prevent disease.

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Propaganda

Propaganda is a form of communication based on presenting only one side of an

argument that is aimed at influencing the attitude of a community toward some cause

or position. As opposed to impartially providing information, propaganda, in its most

basic sense, presents information primarily to influence an audience. Propaganda is

usually repeated and dispersed over a wide variety of media in order to create the

chosen result in audience attitudes.

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Primary public

The group of people an organization ultimately hopes to influence or gain approval

from. (1)

 

(1) Glossary of communication, University of Jyväskylä

 

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Prevalence

Prevalence is the total number of cases of a disease; it includes both new cases and old cases.

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Preparedness

Preparedness of countries, societies and organizations in facing infectious outbreaks

and other hazards. The impact of pandemic influenza outbreaks on individuals and

societies can be reduced by being well prepared. This means having a comprehensive

plan, that has been tested and refined through conducting exercises, engaging the

whole of society.

Preparedness is defined by DHS/FEMA as "a continuous cycle of planning, organizing,

training, equipping, exercising, evaluating, and taking corrective action in an effort to

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Prejudice

Prejudging others using positive or negative attitudes based on stereotypes rather than

information about a specific individual.To make a judgment about an individual or

group of individuals on the basis of their social, physical or cultural characteristics.

Such judgments are usually negative, but prejudice can also be exercised to give

undue favour and advantage to members of particular groups. Prejudice is often seen

as the attitudinal component of discrimination. (1)

 

(1) Glossary of communication, University of Jyväskylä

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Practical gender needs (PGN)

These are gender needs that women and men can easily identify, as they relate to

living conditions. PGNs do not challenge, although they arise out of, gender divisions

of labor and women’s subordinate position in society. PGNs are a response to

immediate and perceived necessity, identified within a specific context. They are

practical in nature and often concern inadequacies in living conditions such as water

provision, health care and employment.

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Post-exposure prophylaxis

Use of antiviral drugs to prevent infection after exposure to infected contacts.

 

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Positive predictive value of detecting outbreaks/ cases (PPVdo)

Ability of the surveillance system to detect real alerts, i.e. confirmed alerts (after

verification)/all alerts detected.

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Positive predictive value of case definition (PPVcd)

Ability of the case definition to identify real cases or the proportion of true cases of the

disease that meet the case definition.

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Action plan on Science in Society related issues in Epidemics and Total pandemics
European Commission
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 612236.

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