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Glossary

Mode of transmission

Тhe manner in which an agent is transmitted from its reservoir to a susceptible host.

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Mistrust

Mistrust is defined as a formal way of not trusting any one party too much

in a situation of grave risk or deep doubt. It is clearly a main concern for those involved

in risk communication, since a lack of trust in those institutions that are responsible for

risk management may lead to misinformation, disinformation and the generation of

urban myths.

 

(1) TELL ME Project: Flu from A to Z

 

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Misinformation

Misinformation is false or inaccurate information that is spread unintentionally. It should

not be confused with disinformation, which is different for its motive: whilst

misinformation is a bona fide mistake, disinformation is, in contrast, intended to

mislead. (1)

 

(1) TELL ME Project: Flu from A to Z

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Military and civil defense assets (MDCA)

Relief personnel, equipment, supplies and services provided by foreign military and

civil defence organizations for international humanitarian assistance.

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Medical ethics

A system of moral principles that apply values and judgments to the practice of

medicine. As a scholarly discipline, medical ethics encompasses its practical

application in clinical settings as well as work on its history, philosophy, theology, and

sociology.

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Medical countermeasures (to bioterrorism)

Medical Countermeasures: Medical countermeasures include both biologic and pharmaceutical medical countermeasures (e.g. vaccines, antimicrobials, and antibody preparations), non-pharmaceutical medical countermeasures (e.g. ventilators, devices, personal protective equipment such as face masks and gloves), and public health interventions (e.g. contact and transmission interventions, social distancing, and community shielding) to prevent and mitigate the health effects of biological agents (1)

 

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Media richness

The degree to which a medium facilitates feedback or provides multiple cues to reduce

message ambiguity. Rich media are considered most efficient for highly ambiguous

communication. (1)

 

(1) Glossary of communication, University of Jyväskylä

 

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Media manipulation

It is a technique that often uses the suppression of information or points of view and

has the main purpose in diverting attention of an individual or group from the chosen

object of attention by presenting only the facts that favour a particular interest or by

including the use of logical fallacies. As a result, people or groups of people stop

listening to certain arguments, leading to misjudgement.

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Mass media

The channels of mass communication. Sociologically speaking in modern times the

'community' has been replaced by a 'mass', a set of autonomous and disconnected

individuals, with little sense of community. The mass media then is that media (radio,

television, newspapers, etc) which are targeted at the mass rather than at specific

groups or communities. (1)

 

(1) Glossary of communication, University of Jyväskylä

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Mass culture

A set of cultural values and ideas that arise from common exposure of a population to

the same cultural activities, communications media, music and art, etc. Mass culture

becomes possible only with modern communications and electronic media. A mass

culture is transmitted to individuals, rather than arising from people's daily interactions,

and therefore lacks the distinctive content of cultures rooted in community and region.

Mass culture tends to reproduce the liberal value of individualism and to foster a view

of the citizen as consumer. (1)

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Action plan on Science in Society related issues in Epidemics and Total pandemics
European Commission
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 612236.

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