Some things just do not want to die. In public health, anti-vaccination movements keep sizzling debates, just as they did in the XIX century. At the same time, the “deficit model” of science communication – the myth that the “public” is just ignorant and that it would support science, if spoon-fed information from the ivory tower – still haunts the relationship between health, science and the community, despite having been repeatedly debunked. The two zombies are more related than one could believe. Vaccine hesitancy and anti-vaccination movements grow in the cracks between trust and knowledge, and these are the fault lines that communication should heal – or rip apart, if it fails.
Members of the ASSET projects will present the results of the citizen consultation that took place in eight countries on September 2016 at the European Parliament. Such an event is part of the science-in-society approach performed by the project within the framework of Research and Innovation related to pandemic preparedness. ASSET citizen consultation is an innovative method of engaging citizens on complex issues, providing them with information before asking questions.
During the period between October and December 2016, we used our algorithm to find out the most relevant Twitter influencers about vaccines. We performed a multilevel study to categorize the accounts and to identify the most relevant hashtags.
We analysed 869 accounts and categorized 373 of them:
Objectives: To test the effectiveness of messages designed to reduce vaccine misperceptions and increase vaccination rates for measles-mumps-rubella (MMR).
