The internet deals a lot with flu, but mostly talks about care and little about prevention. This is the result of a study made by Voices from the Blogs, a spin-off of the University of Milan, on the web-sentiment on influenza and vaccination in Italy.
Until the end, it seemed it could sort out to be a happy-ending story, a demonstration of how new social networks, renown for spreading misinformation, can also correct it, when used properly. But the unfortunately predictable finale showed the opposite: counteracting false ideas about vaccines is not that easy. It will take time, a big deal of patience, communication skills and a good, coordinated strategy as well.
How many ways are there to tell a story and who will do it? In these months we tried to answer those questions by running an analysis of the most relevant tweets and accounts about some key words, chosen by the editorial board, focused on Zika virus and vaccines. We then developed an application to identify the most influential Twitter users on specific topics, according to a list of hashtag we have provided.
Institutions, public agencies and authorities can tackle different kinds of crisis by using social media. In the last few months, this has been done successfully in very diverse cases, both defending the reputation of a big oil company from a journalistic inquiry, and managing the response to a terror attack within a city. Even if the type and range of crisis is hugely different, the efficacy of a prompt and wise use of social network gives clues that could be useful when dealing with infectious threats as well.
Severe pandemics due to highly‐transmissible viruses continue to threaten the world in the 21st century. In a tightly interconnected world, infectious disease outbreaks can adversely affect economic growth, trade, tourism, business and industry, and social stability as well as public and population health. Public health authorities and researchers now collect data from many sources, and analyze these data together to estimate the incidence and prevalence of different health conditions, as well as related risk factors.
This fall, the publishing, by the Italian Minister of Health, of the alarming data showing the drop in vaccine coverage in the country, revived the ardent debate between opponents and supporters of vaccinations, especially online. Adding fuel to the fire was the death of a one-month old child by whooping cough at Sant’Orsola hospital, in Bologna, even if it is still unclear if such a tragedy actually had a significant link with the decrease of vaccine coverage or was just a coincidence.
Monitoring health on a large scale through Big Data or using social networks to modify behaviour and risk factors are two relevant examples of how cutting edge technology may provide new and powerful tools against infectious diseases.
Many public and private agencies and bodies gather data from social networks and search engines to try and identify health emergencies and solve the problem: the most common approach is to analyze the search strings used by Google and the texts of blogs, forums and other pages on the Net.
Food and Drug Administration(FDA). 2014. Guidance for Industry – Internet/Social Media Platforms: Correcting Independent Third-Party Misinformation About Prescription Drugs and Medical Devices.
