WHO. 2015 Dec 18. Pandemic influenza preparedness: sharing of influenza viruses and access to vaccines and other benefits - Report of the Special Session of the Pandemic Influenza. Preparedness Framework Advisory Group
WHO’s guidelines on outbreak communication were developed in response to the communication challenges posed by the severe acute respiratory syndrome (SARS) epidemic of 2003. The guidelines consist of five principles to guide communication during outbreaks and other emergencies: building trust, announcing early, being transparent, respecting public concerns and planning in advance. On the face of it, these guidelines are simple and straightforward.
Bulletin of the World Health Organization Planning for uncertainty: a European approach to informing responses to the severity of influenza epidemics and pandemics
Smith RD, Keogh-Brown MR, Barnett T, Tait J. BMJ. 2009 Nov 19;339:b4571.
Objectives: To estimate the potential economic impact of pandemic influenza, associated behavioural responses, school closures, and vaccination on the United Kingdom.
Design: A computable general equilibrium model of the UK economy was specified for various combinations of mortality and morbidity from pandemic influenza, vaccine efficacy, school closures, and prophylactic absenteeism using published data.