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Glossary

Positioning

The practice of creating corporate identity programs that establish a position in the

market for a company and its products. Also, the effort to get ahead by doing

something first. (1)

 

(1) Glossary of communication, University of Jyväskylä

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Population-proportional sampling

Approach to selection of clusters or households to be sampled, whereby more

populous sections of the study area are allocated proportionately more clusters or

households. (1)

 

(1) Checchi and Roberts, Interpreting and using mortality data in humanitarian

emergencies, ODI/HPN paper 52, 2005

 

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Popular culture

Intellectual opinions of popular culture, the culture of the masses, have been deeply

shaped by critical theory. Since the Frankfurt School, which identified with the 'high

culture' of the intellectual classes, popular culture has been seen as trivial, demeaning

and commercialized, serving the interests of the capitalist system. Post-modernist

theorists, however, no longer accept the belief that there is some objectively superior

high culture setting a standard from which to make evaluations of others. They have

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Poison

Any substance that can cause severe organ damage or death if ingested, breathed in,

or absorbed through the skin. Many substances that normally cause no problems,

including water and most vitamins, can be poisonous if taken in excessive quantity.

Poison treatment depends on the substance.

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Point estimate

Most likely value for the parameter of interest (e.g. crude mortality rate) obtained

through a sample survey. A point estimate should always be accompanied by a

confidence interval. (1)

 

(1) Checchi and Roberts, Interpreting and using mortality data in humanitarian

emergencies, ODI/HPN paper 52, 2005

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Planning assumptions

The key elements of a scenario that form the basis for developing a contingency plan.(1)

 

(1) Inter-Agency Contingency Planning Guidelines for Humanitarian Assistance 2001.

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Planned publicity

Publicity that is the planned result of a conscious effort to attract attention to an issue,

event, or organization. (1)

 

(1) Glossary of communication, University of Jyväskylä

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Plague

See Pestis.

 

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Plagiarism

Use of another person's information, language, or ideas without citing the originator

and making it appear that the user is the originator. (1)

 

(1) Glossary of communication, University of Jyväskylä

 

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Pestis

The other term is plague. An infectious disease of animals (rodents and their fleas) and

humans, due to a bacteria called Yersinia pestis. Also called Black Death and Black

Plague.

The bubonic plague is transmitted to humans from infected rats by the oriental rat flea.

It is named for the characteristic feature of bubones (painfully enlarged lymph nodes)

in the groin, armpits, neck, and elsewhere. Other symptoms of bubonic plague include

headache, fever, chills, and weakness. Bubonic plague can lead to gangrene (tissue

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Action plan on Science in Society related issues in Epidemics and Total pandemics
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This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 612236.

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