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Glossary

Uncontrolled media

Those media whose actions are not under the public relations practitioner's control,

such as community newspapers and radio. (1)

 

(1) Glossary of communication, University of Jyväskylä

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Uncertainty reduction theory

Point of view that claims uncertainty motivates communication and certainty reduces

the motivation to communicate. (1)

 

(1) Glossary of communication, University of Jyväskylä

 

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Uncertainty in risk communication

Uncertainty in Risk Communication during outbreaks/epidemics/pandemics refers to

ambiguous or even missing information - which is often due to unavoidable technical

difficulties, (e.g. lack of specific laboratory detection kits when a novel pathogen

emerges), that hinder comprehensive epidemiologic investigations, especially in the

beginning of events, and is further aggravated by inefficiencies in communication

networks, and by sensationalism in the media.

It is a major issue for health care professionals and risk communicators, and it can be

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Uncertainty avoidance

According to Hofstede, the degree to which people in a culture feel threatened by, and

attempt to avoid, ambiguous situations. (1)

 

(1) Glossary of communication, University of Jyväskylä

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Tularemia

A bacterial disease caused by infection with the bacterium Francisella tularensis, which

lives in wild and domestic animals, most often rabbits, and can be transmitted to

humans via contact with animal tissues, fleas, deerflies, or ticks. Hunters and other

people who spend much time outdoors may be exposed by direct contact with an

infected animal or carcass or by the bite of an infected flea or tick. Symptoms appear 2

to 10 days after exposure. Most often there is a red spot on the skin that enlarges and

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Trust

Faith in the behavior of another. Promotes confidence in risk taking. The belief among

employees that they will be treated fairly by their organization and, more specifically,

by their immediate supervisor. (1)

 

(1) Glossary of communication, University of Jyväskylä

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Triage

The process of selecting for care or for treatment those of highest priority or, when

resources are limited, those who are more likely to benefit (from the French “Trier”: to

sort, choose).

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Trend

Movement or change in frequency over time, usually upwards or downwards.(1)

 

(1) CDC, Glossary of Epidemiology Terms

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Transparency

The United Nations Development Programme (UNDP) defines transparency as a

process by which reliable, timely information about existing conditions, decisions and

actions relating to the activities of the organization is made accessible, visible and

understandable.(1)

Note: Transparency and accountability are interrelated and mutually reinforcing

concepts. Without transparency (unfettered access to timely and reliable information

on decisions and performance) it would be difficult to call public sector entities to

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Transmission

Any mode or mechanism by which an infectious agent is spread from a source or

reservoir (including another person) to a susceptible host.

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Action plan on Science in Society related issues in Epidemics and Total pandemics
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This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 612236.

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