Decide announce defend (DAD)

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DAD is the Decide-Announce-Defend management approach, sometimes ending up as

DADA (Decide-Announce-Defend-Abandon). It is based on the analysis of an issue by

a group of experts, whose decisions will be get made through a well-defined hierarchy,

even if not everyone agrees with them.

This approach is considered a good method for emergencies, due to its quickness, but

is not well suited to a) situations where a wide range of technical, social, cultural and

economic factors are influencing the current situation and the various possible

alternatives to it; b) where successful implementation involves a lot of people; c) where

these people are not in an obvious command structure, but can choose whether to

cooperate.

In some contexts – traffic congestion, water supply, domestic energy use, waste

reduction, renewable generation, flood risk management – the DAD approach is

guaranteed to generate resistance to even the best ideas. Resistance eats up time and

resources because it needs a response. The time spent overcoming resistance and

defending the solutions against opponents often delays implementation and can lead

to the plans being abandoned. (1)

 

(1) TELL ME Project: Flu from A to Z

MMLAP and other EU Projects

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