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public health communication

Finding home: digital storytelling in health communication

Thursday, May 10, 2018 - 10:28

Digital storytelling is an art-based research method that involves the creation of a short video (3-5 minutes) integrating multimedia materials like photos, people’s voices, drawings, and music. It has a great potential to elucidate complex narratives in a compelling manner, increase participant engagement, and enhance the meaning of research findings.

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Target: 
Decision Makers, Government and Public Health
Topic: 
Human Rights, Social Media
Tags: 
public health communication, Social media

Pathos, logos and ethos in health communication

Tuesday, September 12, 2017 - 09:10

The debate on how to address the spread of incorrect information about vaccines and science in general, as never before, is affecting the main stakeholders in health and scientific communication.
Current vaccination campaigns aimed to address vaccine hesitancy do not work or do not work enough.

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Target: 
Government and Public Health, Healthcare Professionals
Topic: 
Media, Prevention, Social Media, Stakeholders
Tags: 
public health communication, risk communication, communication strategies

Beyond the expert

Monday, May 29, 2017 - 11:45

Some things just do not want to die. In public health, anti-vaccination movements keep sizzling debates, just as they did in the XIX century. At the same time,  the “deficit model” of science communication – the myth that the “public” is just ignorant and that it would support science, if spoon-fed information from the ivory tower – still haunts the relationship between health, science and the community, despite having been repeatedly debunked. The two zombies are more related than one could believe. Vaccine hesitancy and anti-vaccination movements grow in the cracks between trust and knowledge, and these are the fault lines that communication should heal – or rip apart, if it fails.

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Target: 
Citizens, Decision Makers, Government and Public Health
Topic: 
Media, Prevention, Social Media, Stakeholders, Vaccination
Tags: 
Vaccine, Vaccine hesitancy, hesitant parents, communication, public health communication, science and society, science-in-society, Science communication

Better organization can be more useful than compulsory vaccination

May 13, 2017

Mandatory vaccinations for both healthcare workers and the public can obtain a rapid improvement in immunization rates, but in the end have high cost, especially in term of litigation. The same results can be achieved putting resources into better organization and communication programs. This is the opinion of Darina O’Flanagan, previous Director of Health Protection Surveillance Centre Ireland and a member of the Advisory Forum of the European Centre for Disease Control since its inception in 2005 up to 2016. She was also one of the founder partners of the European Vaccine Network VENICE and is participating to Pandem project, on behalf of the WHO Regional Office for Europe.

Target: 
Government and Public Health, Healthcare Professionals
Topic: 
Prevention, Stakeholders, Vaccination
Tags: 
Video, Vaccine, science-in-society, public health communication
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Effective messages in vaccine promotion: a randomized trial

Nyhan B, Reifler J, Richey S, Freed GL. Pediatrics. April, 2014.

Objectives: To test the effectiveness of messages designed to reduce vaccine misperceptions and increase vaccination rates for measles-mumps-rubella (MMR).

Target: 
Decision Makers, Government and Public Health, Healthcare Professionals
Topic: 
Vaccination
Tags: 
Vaccines, MMR, Autism, misperceptions, misinformation, public health communication
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ASSET

Action plan on Science in Society related issues in Epidemics and Total pandemics
European Commission
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 612236.

Source URL: http://www.asset-scienceinsociety.eu/tags/public-health-communication